Master Bridle Fitting | Specialist Bit Fitting | Saddle fitting
Precision Fitting for Peak Performance
Covering Northamptonshire and surrounding areas
07359 205538
Cookie Policy
Last Updated January 2026
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the website owners.
Cookies contain information that is transferred to your device's hard drive.
They help us recognize your device and remember certain information about your preferences or past actions on our website.
How We Use Cookies
The Fitted Horse uses cookies to:
✅ Ensure our website functions properly - Essential cookies that make the website work
✅ Improve your experience - Remember your preferences and settings
✅ Understand how you use our website - Analyse visitor behaviour to improve our services
✅ Communicate effectively - Enable contact forms and booking systems to function
✅ Provide relevant content - Show you information that may be of interest
We are committed to being transparent about which cookies we use and why, and to giving you control over your cookie preferences.
Types of Cookies We Use
1. Strictly Necessary Cookies
What they do:
These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested (like accessing secure areas or submitting forms) cannot be provided.
Examples:
- Session cookies that keep you logged in during your visit
- Security cookies that protect against fraudulent activity
- Load balancing cookies that distribute website traffic efficiently
- Cookies that remember your cookie consent preferences
Duration:
Session cookies (deleted when you close your browser) or short-term cookies
Can you disable them?
No - these cookies are essential for the website to work. Disabling them will prevent you from using key features of our website.
Legal basis:
Legitimate interest - necessary for website functionality
2. Functional Cookies
What they do:
These cookies allow our website to remember choices you make (such as your name, language, or region) and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching a video or commenting on content.
Examples:
- Remembering your preferences (e.g., text size, display preferences)
- Storing information you've entered into contact forms
- Remembering whether you've been shown popup messages
- Enabling interactive features like chat functions
Duration:
Typically up to 1 year
Can you disable them?
Yes - but disabling these cookies may affect functionality and the personalized features we can offer you.
Legal basis: Your consent (where required) or legitimate interest in providing requested services
3. Analytics and Performance Cookies
What they do:
These cookies collect information about how you use our website - which pages you visit, how long you spend on pages, and whether you experience any errors. This helps us understand how our website is being used and where we can make improvements.
We may use analytics services such as:
- Google Analytics - To understand visitor behaviour, traffic sources, and website performance
- Website analytics tools - To monitor page views, bounce rates, and user journeys
Information collected (anonymised):
- Pages visited and time spent on pages
- How you arrived at our website (search engines, direct links, etc.)
- Device and browser information (type, version, screen size)
- General location data (country/city level, not precise location)
- Click patterns and navigation paths
Examples:
- Google Analytics cookies (_ga, _gid, _gat)
- Performance monitoring cookies
- Error tracking cookies
Duration:
Typically up to 2 years (Google Analytics default)
Can you disable them?
Yes - you can opt out of analytics cookies through our cookie consent banner or your browser settings. You can also use the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Legal basis: Your consent
Important: We configure analytics tools to:
- Anonymize IP addresses
- Not collect personally identifiable information
- Respect "Do Not Track" signals where possible
- Comply with GDPR requirements
4. Marketing and Advertising Cookies
What they do
These cookies track your browsing habits and are used to deliver advertisements that are relevant to you and your interests. They may be set by us or by third-party advertising networks. They remember that you have visited our website and share this information with other organizations such as advertisers.
The Fitted Horse does not currently use advertising cookies or third-party advertising networks on our website. If this changes in future, we will:
- Update this Cookie Policy
- Obtain your explicit consent before placing advertising cookies
- Provide clear information about which advertising services we use
- Give you control over advertising cookies
If we implement marketing cookies in future, they may include:
- Social media platform cookies (Facebook, Instagram, etc.)
- Retargeting cookies that show you our ads on other websites
- Conversion tracking cookies that measure advertising effectiveness
Can you disable them? Yes - you would be able to opt out via our cookie consent banner and manage preferences at any time.
Legal basis: Your explicit consent (required for all marketing cookies)
Third-Party Cookies
Some cookies on our website are set by third-party services we use. We do not control these cookies directly, and you should check the relevant third-party websites for information about how they use cookies.
Third-Party Services We May Use:
Google Analytics
- Provider: Google LLC
- Purpose: Website analytics and performance monitoring
- Privacy Policy: https://policies.google.com/privacy
- Opt-out: https://tools.google.com/dlpage/gaoptout
Google Maps (if embedded on our website)
- Provider: Google LLC
- Purpose: Displaying location maps
- Privacy Policy: https://policies.google.com/privacy
Social Media Plugins (if we include share buttons or embedded content)
- Platforms may include: Facebook, Instagram, Twitter
- Purpose: Enabling sharing of content, displaying social media feeds
- Each platform has its own cookie and privacy policies
Payment Processors (if we implement online payments)
- Providers such as Stripe, PayPal, or similar
- Purpose: Secure payment processing
- Each processor has its own cookie and privacy policies
Booking/Scheduling Tools (if we implement online booking)
- Purpose: Appointment scheduling functionality
- Provider-specific privacy policies apply
We will clearly disclose which third-party services we use and update this policy accordingly.
How Long Do Cookies Last?
Cookies can be either:
Session Cookies
- Temporary cookies deleted when you close your browser
- Used for essential website functionality during your visit
- Do not collect information from your device
Persistent Cookies
- Remain on your device for a set period or until you delete them
- Used to remember your preferences and analyze website usage
- Duration varies from a few hours to several years depending on purpose
Our cookie durations:
- Essential cookies: Session or up to 24 hours
- Functional cookies: Up to 1 year
- Analytics cookies: Up to 2 years (Google Analytics default)
- Marketing cookies: Not currently used (would be up to 1 year if implemented)
Managing Your Cookie Preferences
You have several options for managing and controlling cookies:
1. Our Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner allowing you to:
- Accept all cookies - Consent to all cookie types
- Reject non-essential cookies - Only allow strictly necessary cookies
- Customize preferences - Choose which cookie categories to enable
You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
2. Browser Settings
All modern browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Delete specific cookies
- Receive notifications when cookies are set
How to manage cookies in common browsers:
Google Chrome:
Settings > Privacy and Security > Cookies and other site data
https://support.google.com/chrome/answer/95647
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Safari: Preferences > Privacy > Cookies and website data
https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Internet Explorer: Tools > Internet Options > Privacy > Advanced
3. Third-Party Opt-Outs
Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Do Not Track
Most browsers support "Do Not Track" signals. While we respect these preferences where technically feasible, note that "Do Not Track" is not universally implemented across all websites and services.
What Happens If You Block Cookies?
If You Block All Cookies:
❌ Our website may not function properly
- Forms may not submit correctly
- You may experience errors or broken functionality
- Secure areas may not be accessible
- Your preferences won't be remembered
❌ You may have a degraded experience
- Need to re-enter information on each visit
- See repeated popup messages
- Experience slower website performance
If You Block Non-Essential Cookies Only:
✅ Core website functionality will work normally
✅ Essential features remain accessible
❌ Some enhanced features may not work
- Preferences won't be remembered between visits
- We won't be able to analyze and improve website performance
- Personalized content may not be available
We respect your choice to block cookies, but recommend allowing at least essential cookies for the best experience.
Cookies and Personal Data
Do Cookies Contain Personal Information?
Most cookies we use do not contain personal information that directly identifies you (like your name or email address). Instead, they contain:
- Randomly generated identifiers
- Technical information about your device and browser
- Anonymized usage data
- Preferences and settings
Cookies and GDPR
Under the General Data Protection Regulation (GDPR) and UK GDPR:
✅ We obtain your consent before placing non-essential cookies
✅ We provide clear information about what cookies do and why we use them
✅ We give you control over your cookie preferences
✅ We keep cookie data secure and only use it for stated purposes
✅ We don't share cookie data inappropriately with third parties
Cookies and Your Privacy Rights
You have the right to:
- Access: Request information about what data cookies have collected about you
- Deletion: Request deletion of data collected via cookies (subject to legal obligations)
- Objection: Object to certain types of cookie usage
- Withdrawal: Withdraw consent for cookies at any time
See our Privacy Policy for full details of your data protection rights.
Cookies Used on Our Website
Current Cookie Inventory:
Below is a list of specific cookies currently used on our website. This list is updated regularly.
Note: This table will be updated as we add or remove cookies. The current version reflects cookies in use as of January 2026
Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect information from children through cookies or any other means. If you are under 16, please do not use our website without parental supervision.
If we become aware that we have collected information from a child under 16 through cookies, we will delete it promptly.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in cookies we use
- Changes in technology or legislation
- Improvements to our website and services
- Feedback from users
When we update this policy:
- The "Last Updated" date at the top will change
- Significant changes will be highlighted on our website
- You may be asked to review and accept updated cookie preferences
- Previous versions may be available on request
We recommend checking this policy periodically to stay informed about our use of cookies.
More Information About Cookies
To learn more about cookies and how they're used online:
Information Commissioner's Office (ICO):
https://ico.org.uk/for-the-public/online/cookies/
All About Cookies:
https://www.allaboutcookies.org/
Your Online Choices (Advertising Cookies):
https://www.youronlinechoices.com/uk/
Contact Us About Cookies
If you have questions about our use of cookies, or if you'd like to:
- Request information about cookies we use
- Exercise your data protection rights
- Report concerns about cookie usage
- Provide feedback on this policy
Please contact us:
The Fitted Horse
📧email:emma@thefittedhorse.co.uk
📱Phone:07359205538
🌐 Website: www.thefittedhorse.co.uk
Data Protection Queries
For questions specifically about data protection and privacy, please email: emma@thefittedhorse.co.uk with "Data Protection Query" in the subject line.
Related Policies
This Cookie Policy should be read alongside our:
📄 Privacy Policy - How we collect, use, and protect your personal data
📄 Terms and Conditions - General terms for using our website and services
All policies are available on our website or on request.
Summary
In brief:
🍪 We use cookies to make our website work and improve your experience
✅ Essential cookies are necessary and always enabled
⚙️ Optional cookies require your consent (analytics, marketing)
🎛️ You have control over non-essential cookies via our consent banner and browser settings
🔒 We respect your privacy and comply with GDPR/UK data protection law
📧 We're here to help if you have questions or concerns
Thank you for taking the time to understand how we use cookies. Your privacy matters to us.
This Cookie Policy was last updated: January 2026
Next review: January 2026 or as required by changes in cookie usage or legislation
Transparency. Privacy. Trust.
