Social Media & Content Policy

Last Updated January 2026

Policy Statement

The Fitted Horse uses social media platforms (Facebook and Instagram) to:

Share educational content about equine equipment fitting
Showcase our services and professional expertise
Build community with clients and the equestrian world
Provide helpful information and resources
Celebrate successes and transformations with clients and their horses

This policy outlines how we use social media responsibly, ethically, and in compliance with legal requirements, while protecting client privacy and maintaining professional standards.

Core Principles:

Client privacy and consent are paramount
Horse welfare is prioritized in all content
Accuracy and honesty in all claims and representations
Professional, respectful communication
Compliance with data protection and intellectual property law
Educational value and community benefit

Platforms We Use

Current Active Platforms

Facebook:

Business Page: The Fitted Horse
Purpose: Educational content, client stories, business updates, community engagement
Audience: Current and potential clients, equestrian community
Posting Frequency: 3-5 times per week
Content Types: Educational posts, photos, client success stories, tips, product information, business updates

Instagram:

Handle: @thefittedhorse
Purpose: Visual content, before/after transformations, educational posts, stories, reels
Audience: Equestrian community, current and potential clients
Posting Frequency: 4-6 times per week plus stories
Content Types: Photos, carousel posts, reels, stories, highlights, educational graphics

Future Platform Expansion

We may expand to additional platforms in future, including:

TikTok (short-form educational videos)
YouTube (longer educational content, demonstrations)
LinkedIn (professional networking)
Twitter/X (industry updates, quick tips)

This policy will apply to all platforms unless platform-specific addendums are created. Clients will be informed if their content may be shared on new platforms.

Website and Marketing Materials

In addition to social media, we may use client content (with consent) on:

Our business website
Educational materials and presentations
Print marketing materials (flyers, brochures)
Email newsletters
Professional portfolio

Client Privacy and Consent

Fundamental Privacy Principles

We will NEVER post photos, videos, or information about clients or their horses without explicit, documented consent.

Privacy is non-negotiable:

Consent must be freely given, specific, informed, and documented
Clients can refuse consent without any impact on service quality
Clients can withdraw consent at any time
We respect all privacy choices equally
No pressure is ever applied to obtain consent

Types of Consent Required

Written Consent MUST Be Obtained For:

✅ Posting photos or videos featuring identifiable client or horse
✅ Using client testimonials or quotes publicly
✅ Sharing client stories or case studies
✅ Tagging clients in social media posts
✅ Identifying clients by name (full name, first name, or initials)
✅ Identifying horses by name
✅ Sharing location information (yard name, town, region)
✅ Before/after transformation posts
✅ Video content featuring client or horse
✅ Using content across multiple platforms

Consent Form Must Specify:

Exactly what content may be shared (specific photos/videos or ongoing general permission)
Which platforms content may appear on (Facebook, Instagram, website, etc.)
How client and horse will be identified (named, partially named, or anonymous)
Whether location may be shared
Duration of consent (ongoing until withdrawn, or time-limited)
Right to withdraw consent at any time
How to request content removal

Obtaining Consent

Consent Collection Process:

During or After Appointments:

Verbal discussion about social media sharing (never assumed or pressured)
Written consent form provided if client expresses interest
Clear explanation of what will be shared, where, and how
Client may take form home to consider if needed
No rush or pressure to decide immediately
Signed form returned via email, post, photograph, or at next appointment

For Testimonials and Reviews:

Request permission before sharing any review or testimonial publicly
Confirm whether client wishes to be identified or remain anonymous
Allow client to review and approve exact wording and context
Obtain signature/email confirmation before publishing

For Before/After Content:

Specific additional consent required (separate from general photo consent)
Client must approve both images before posting
Option to blur faces or identifying features
Option to use anonymous or minimal captions
Explanation of images and progress included
Honest representation of timelines and other interventions

For Video Content:

Specific consent required (video is more identifiable than photos)
Client shown or described what footage will be used
Option to review video before posting
Sound/voice considerations discussed
Platform usage specified

Respecting Privacy Choices

Clients Who Do NOT Consent:

If a client does not consent or wishes to remain private:

✅ Absolutely no photos, videos, or information shared
✅ No mention of client name, horse name, or location
✅ No hints or indirect references
✅ Privacy respected completely and permanently
✅ No repeated requests or pressure
✅ Identical quality of service provided
✅ Professional relationship unaffected

We serve many private clients who prefer not to have any social media presence, and we respect this completely.

Partial or Limited Consent:

If client consents to some but not all content sharing:

✅ Honor specific boundaries exactly as stated (e.g., photos yes but name no; horse yes but client no)
✅ Document exact permissions granted in detail
✅ Check with client before posting if any uncertainty
✅ Respect partial consent as thoroughly as full consent
✅ Never assume permission extends beyond what's specified

Examples of Partial Consent:

"You may share photos of my horse but please don't show my face"
"You can use photos but keep us anonymous - no names or location"
"Instagram only, not Facebook"
"Educational content only, not promotional posts"
"You can mention the transformation but don't show before photos"

Children and Young Riders:

For clients under 18 years old:

✅ Parental/guardian written consent required in addition to young person's agreement
✅ Extra care with identifying information (no full names, schools, specific locations)
✅ Safeguarding considerations paramount
✅ Age-appropriate communication about consent
✅ Following child protection best practices
✅ Additional restrictions on tagging and identification
✅ Parents can withdraw consent on child's behalf

Withdrawing Consent

Clients may withdraw consent at any time, for any reason, without explanation.

Withdrawal Process:

Client contacts us:

Email: emma@thefittedhorse.co.uk
Phone: 07359 205538
Message via social media
In person at appointment
Any method is acceptable

Our Response:

Acknowledge receipt within 24 hours (sooner if urgent)
Remove content within 48 hours maximum (sooner where possible)
Confirm removal to client once complete
Update consent records to prevent future sharing
No questions asked - client's decision is respected

Removal Includes:

Deleting posts containing their content from all our platforms
Removing from Instagram stories and highlights
Removing tags and identifiers
Removing from website if applicable
Removing from saved/archived content
Updating records to prevent re-sharing

Limitations:

We cannot remove content that third parties have shared or screenshotted
We will request removal from others if we become aware of shares
Content may remain in platform caches temporarily (beyond our control)
We document removal for compliance purposes

No Impact on Relationship:

Withdrawing consent does not affect our professional relationship
No explanation or justification required
Service quality remains identical
No awkwardness or penalty
Client autonomy fully respected

Content Creation Standards

Photography Standards

When We May Take Photos:

During consultations (with general appointment consent for records)
For potential social media use (requires separate specific consent)
For educational purposes (requires consent)
For website/marketing (requires consent)
For professional portfolio (requires consent)

Photo Quality Standards:

Technical Quality:

✅ Clear, well-focused images
✅ Good lighting (natural daylight preferred)
✅ Professional appearance
✅ Appropriate composition
✅ High enough resolution for intended use

Environment and Presentation:

✅ Horse presented respectfully and positively
✅ Environment tidy and appropriate
✅ Equipment clean and properly fitted
✅ Safe, suitable settings
✅ Backgrounds free from clutter or distractions
✅ No unsafe practices visible
✅ Client comfort and dignity maintained

Content Focus:

✅ Equipment fit and function
✅ Horse comfort and response
✅ Educational value
✅ Professional demonstration
✅ Positive representation

What We Avoid:

❌ Unflattering or embarrassing photos of clients
❌ Photos that could mock or criticize
❌ Images showing horses in distress, pain, or poor welfare
❌ Unsafe practices or dangerous situations
❌ Inappropriate backgrounds or visible clutter
❌ Other people's horses without their permission
❌ Anything that could misrepresent our work or standards

Videography Standards

Video Content Guidelines:

When Recording:

✅ Clear explanation to client about what's being filmed and why
✅ Specific consent for video (separate from photo consent)
✅ Client shown or told what footage will be used
✅ Sound considerations discussed (voice, background noise)
✅ Option to review before posting offered

Video Quality:

✅ Stable footage (tripod or steady hand)
✅ Good lighting and visibility
✅ Clear audio if sound included
✅ Professional editing
✅ Appropriate length for platform

Content Standards:

✅ Educational value
✅ Demonstrates techniques or transformations
✅ Respectful of horse and client
✅ Safe practices shown
✅ Honest representation

Platform Considerations:

✅ Format appropriate for platform (vertical for Reels/Stories, horizontal for YouTube)
✅ Length suitable for platform and attention span
✅ Captions/subtitles for accessibility
✅ Music licensed appropriately

Before and After Content

Transformation Posts – Special Requirements:

Before and after content is powerful educational material but requires extra care and honesty.

Photography Standards:

✅ Consistent conditions: Photos taken in similar lighting, angle, and positioning
✅ Same location: Where possible, use same setting for fair comparison
✅ Similar horse position: Horse in comparable stance/position
✅ Clear timeline: Time between before/after clearly stated
✅ No manipulation: No editing, filters, or tricks to exaggerate results
✅ Honest context: All relevant information disclosed

Information Disclosure:

✅ Timeframe clearly stated (days, weeks, months between images)
✅ Other interventions disclosed (veterinary treatment, dental work, training changes, saddle fitting, bodywork, management changes)
✅ Equipment changes detailed (what was changed and why)
✅ Realistic expectations set (results vary, individual responses differ)
✅ Context provided (what problem we were addressing)

Ethical Standards:

✅ Never manipulate images to exaggerate results
✅ Never compare our work to others' work critically or disparagingly
✅ Never shame or criticize previous equipment without full context
✅ Never imply unrealistic or guaranteed results
✅ Always give credit where other professionals contributed (vet, dentist, trainer, etc.)
✅ Honest about limitations and individual variation

Educational Value:

✅ Explain what changed and why
✅ Describe the problem and solution
✅ Help viewers understand fitting principles
✅ Provide learning points for horse owners
✅ Acknowledge complexity where appropriate

Written Content Standards

Captions, Posts, and Educational Content:

Accuracy and Evidence:

✅ Factually correct and evidence-based information
✅ Acknowledge sources where appropriate (research, manufacturers, experts)
✅ Admit uncertainty when making theoretical or opinion-based statements
✅ Update or correct if errors discovered
✅ Distinguish fact from opinion clearly
✅ Avoid absolute statements without solid evidence

Clear Communication:

✅ Plain English - minimal jargon
✅ Define technical terms when used
✅ Accessible to various knowledge levels
✅ Well-structured and easy to follow
✅ Concise but comprehensive
✅ Logical flow of information

Professional Tone:

✅ Friendly but professional
✅ Respectful of all readers
✅ Positive and constructive
✅ Authentic and genuine
✅ Encouraging and supportive
✅ Non-judgmental

Educational Value:

✅ Helpful, informative content
✅ Practical tips and guidance
✅ Sharing knowledge freely
✅ Empowering horse owners
✅ Building understanding
✅ Solving common problems

What We Avoid:

❌ Medical or veterinary claims beyond our expertise
❌ Guarantees of specific results
❌ Fear-mongering or scare tactics
❌ Criticism of competitors or named individuals
❌ Controversial statements without evidence
❌ Unprofessional language or tone
❌ Excessive jargon that excludes beginners
❌ Absolutes like "always" or "never" without qualification

Claims and Representations

Honest, Responsible Claims:

We WILL:

✅ Make honest, accurate claims about our services and products
✅ Provide realistic expectations
✅ Support claims with evidence or professional experience
✅ Acknowledge limitations and individual variation
✅ Correct errors or misunderstandings promptly
✅ Provide context and qualifications
✅ Be transparent about what we can and cannot do

We Will NOT:

❌ Guarantee specific results ("this bit will fix your horse")
❌ Make exaggerated or unsubstantiated claims
❌ Imply we can solve all problems
❌ Misrepresent before/after results
❌ Use testimonials out of context
❌ Make veterinary, dental, or medical claims
❌ Suggest equipment replaces professional veterinary/dental/training intervention
❌ Promise miracle transformations
❌ Claim superiority without evidence

Advertising Standards Compliance:

We comply with ASA (Advertising Standards Authority) guidelines:

Advertising must be legal, decent, honest, and truthful
Claims must be substantiated with evidence
Must not be misleading by action or omission
Must be socially responsible
Must be prepared according to principles of fair competition

Consumer Protection:

We comply with Consumer Protection from Unfair Trading Regulations 2008:

No misleading actions or omissions
Honest pricing and availability
Clear terms and conditions
No aggressive sales practices
No false or deceptive claims

Testimonials and Reviews

Using Client Testimonials

Requirements for Sharing Testimonials:

✅ Genuine Only:

All testimonials are real, unsolicited or requested feedback from actual clients
No fabricated, fictional, or embellished reviews
No paid testimonials without clear disclosure
No incentivized reviews without transparency
Testimonials used in original context and meaning

✅ Consent Obtained:

Explicit permission requested before sharing publicly
Client approves exact wording if edited for length/clarity
Client chooses: identified by name, partially identified, or fully anonymous
Platform usage specified (social media, website, etc.)
Can request removal at any time

✅ Honest Representation:

Not cherry-picking only exceptional results to misrepresent typical experience
Balanced representation of client experiences
Context provided where relevant
Not editing to change meaning or tone
Including date/timeframe where appropriate

✅ Attribution:

Proper credit given to client (with permission)
Location mentioned only with consent
Horse name included only with consent
Link to client's business/social media only with permission

Format of Testimonials:

Direct quotes clearly marked as such
Edited versions noted as paraphrased if meaning preserved
Screenshots of reviews kept authentic (no manipulation)
Video testimonials only with specific consent

Requesting Testimonials

Ethical Testimonial Requests:

When We May Ask:

✅ After successful consultation or positive outcome
✅ When client expresses satisfaction
✅ Via follow-up email after service
✅ Through feedback forms

How We Ask:

✅ Politely and non-pressured
✅ Making clear it's optional
✅ Explaining how testimonial might be used
✅ Offering anonymity option
✅ Accepting refusal gracefully

We Will NOT:

✅ Pressure or repeatedly request
✅ Offer incentives for positive reviews (violates guidelines)
✅ Request testimonials during difficult situations
✅ Edit negative aspects without disclosure

Responding to Reviews

Public Reviews (Facebook, Google, etc.):

Responding to Positive Reviews:

✅ Thank reviewer genuinely and specifically
✅ Acknowledge specific points mentioned
✅ Express appreciation professionally
✅ Keep responses brief, authentic, and personal
✅ Avoid generic copy-paste responses
✅ Mention horse by name if client has (shows personal touch)

Example: "Thank you so much, Sarah! I'm delighted that Bella is so much more comfortable in her new bit. It was a pleasure working with you both. Wishing you continued success!"

Responding to Negative Reviews:

✅ Respond professionally and calmly - never defensively
✅ Acknowledge the concern without admitting fault prematurely
✅ Apologize for dissatisfaction ("I'm sorry you had this experience")
✅ Invite private discussion to resolve ("Please contact me directly so we can address this")
✅ Take conversation offline quickly
✅ Do not argue publicly or justify at length
✅ Do not breach client confidentiality in response
✅ Stay professional even if review is unfair
✅ Learn from feedback even if painful

Example: "I'm sorry to hear you weren't satisfied with our service. I'd very much like to understand your concerns and see how we can make this right. Please contact me directly at emma@thefittedhorse.co.uk or 07359 205538 so we can discuss this properly. Thank you."

Responding to Fake or Malicious Reviews:

✅ Do not engage emotionally or defensively
✅ Report to platform if violates guidelines (not genuine customer, abusive language, etc.)
✅ Respond once factually if necessary
✅ State facts calmly ("We have no record of providing services to this individual")
✅ Seek removal through official channels
✅ Do not escalate or argue

What We Never Do:

❌ Delete negative comments from our own pages (unless abusive/spam)
❌ Ask friends/family to post fake positive reviews
❌ Post fake reviews ourselves
❌ Attack reviewers personally
❌ Threaten legal action publicly (take privately if genuinely defamatory)

Competitor and Industry Relations

Ethical Approach to Competitors

We Believe in Positive Professionalism:

The equestrian industry is built on collaboration, shared knowledge, and collective commitment to horse welfare. We compete on our own merits, not by tearing others down.

We WILL:

✅ Respect competitors and other equine professionals
✅ Focus on our own services and strengths
✅ Acknowledge that different approaches suit different horses and clients
✅ Collaborate where beneficial for horse welfare
✅ Refer to other professionals when they're better suited for a client's needs
✅ Share knowledge that benefits the industry
✅ Support the equestrian community broadly

We Will NOT:

❌ Name or criticize competitors publicly
❌ Make direct negative comparisons to others' work
❌ Share or comment negatively on competitors' social media content
❌ Engage in "drama" or public disputes
❌ Encourage clients to leave competitors for us
❌ Disparage other fitting methods or philosophies without evidence
❌ Screenshot and mock others' content
❌ Participate in pile-ons or call-out culture

Our Principle:

We attract clients through our positive qualities—professionalism, expertise, customer service, and results—not by tearing others down.

Industry Discussions and Debates

When Discussing Industry Topics:

The equestrian world has many areas of legitimate debate: equipment choices, training methods, welfare standards, etc. We engage in these discussions constructively.

Constructive Engagement:

✅ Focus on practices and ideas, not individuals
✅ Evidence-based discussion using research and experience
✅ Respectful tone even in disagreement
✅ Educational intent - help people understand, not attack
✅ Acknowledge expertise of others even when disagreeing
✅ Admit nuance and complexity where it exists

Balanced Perspective:

✅ Present multiple viewpoints where legitimate debate exists
✅ Cite evidence fairly without cherry-picking
✅ Admit limitations of current knowledge
✅ Encourage critical thinking rather than blind acceptance
✅ Separate fact from opinion clearly

What We Avoid:

❌ Personal attacks or ad hominem arguments
❌ Inflammatory language designed to provoke
❌ Absolute statements without solid evidence
❌ Creating unnecessary division or conflict
❌ Dogmatism - insisting there's only one right way
❌ Dismissing others' experience without consideration

Example Topics Handled Carefully:

Different bit types and philosophies
Training methods and equipment
Breed-specific welfare concerns
Competition regulations and requirements
Historical vs. modern practices

Horse Welfare in Social Media Content

Welfare-Cantered Content Standards

All social media content must prioritize and demonstrate positive horse welfare.

We Will NEVER Post:

❌ Images of horses in visible distress, pain, or fear
❌ Equipment causing obvious discomfort or injury
❌ Unsafe practices or dangerous handling
❌ Horses in poor condition (unless specifically educational about welfare with extreme sensitivity)
❌ Content that could normalize poor welfare
❌ "Funny" content at horse's expense if showing distress
❌ Dangerous riding or handling presented as acceptable
❌ Equipment misuse without clear educational context

We WILL Always Show:

✅ Horses appearing comfortable and relaxed
✅ Proper equipment fit and appropriate use
✅ Safe, competent handling practices
✅ Respectful human-horse interactions
✅ Positive welfare indicators (soft eye, relaxed posture, appropriate behaviour)
✅ Professional standards in all demonstrations

Educational Welfare Content:

When creating content about welfare issues:

✅ Focus on education, not judgment
✅ Explain warning signs of poor fit or welfare concerns
✅ Provide solutions and positive alternatives
✅ Use our own examples or stock images, not others' mistakes
✅ Avoid shaming individual horse owners who may not know better
✅ Encourage professional help rather than self-diagnosis
✅ Link to welfare organizations for authoritative guidance

Topics We Address:

Signs of ill-fitting equipment
Recognizing pain and discomfort
Understanding proper fit
When to seek professional help
Welfare-focused equipment choices
Safe handling practices

Controversial Welfare Topics

Handling Sensitive Industry Issues:

Some topics in the horse world are controversial or emotionally charged. We approach these carefully.

Our Approach:

✅ Lead with horse welfare and scientific evidence
✅ Present multiple perspectives where legitimate debate exists
✅ Avoid inflammatory language or divisive framing
✅ Focus on education, not judgment
✅ Acknowledge complexity honestly
✅ Encourage professional consultation for specific situations
✅ Be prepared for diverse opinions in comments
✅ Moderate discussions to keep them constructive

Topics Requiring Extra Care:

Training methods and equipment debates (bits vs. bitless, etc.)
Breed-specific welfare issues (hyperflexion, extreme conformation, etc.)
Competition practices with welfare implications
Legislative or regulatory changes
Scientific studies with conflicting results
Traditional practices challenged by modern welfare science

What We Will Do:

✅ Stay informed on current welfare research
✅ Update our positions as evidence evolves
✅ Admit when uncertain or when scientific consensus is lacking
✅ Direct to welfare organizations for authoritative guidance
✅ Encourage individual assessment over blanket rules
✅ Respect that welfare is the priority, even over tradition

What We Won't Do:

❌ Take extreme positions without evidence
❌ Dismiss traditional knowledge without consideration
❌ Claim moral superiority over others
❌ Participate in witch hunts or cancel culture
❌ Make sweeping judgments about entire disciplines or breeds

Engagement and Community Management

Responding to Comments and Messages

Our Engagement Philosophy:

Social media is a two-way conversation. We value engagement with our community and aim to be responsive, helpful, and professional.

Response Standards:

Timing:

✅ Respond to comments and questions within 24-48 hours during business days
✅ Acknowledge time-sensitive questions more quickly
✅ Set expectations (e.g., "I'll get back to you with details tomorrow")

Tone:

✅ Friendly, warm, and approachable
✅ Professional and knowledgeable
✅ Respectful of all commenters
✅ Patient with questions at all levels
✅ Grateful for engagement

Content:

✅ Answer questions helpfully and thoroughly
✅ Thank people for comments, shares, and engagement
✅ Acknowledge different perspectives respectfully
✅ Provide value in responses (additional tips, resources, etc.)
✅ Direct to appropriate resources when needed
✅ Build relationships through genuine interaction

Professional Boundaries:

While we engage warmly, we maintain professional limits:

❌ Not providing detailed individual advice via comments - complex questions directed to consultations
❌ Not diagnosing issues remotely - "Your horse sounds like..." redirected to proper assessment
❌ Not prescribing equipment without assessment - general info only, specific recommendations require consultation
❌ Not providing veterinary/dental/training advice outside our scope
❌ Maintaining appropriate professional distance

Example Response: "That's a great question! Without seeing your horse in person, I can't give specific recommendations, but generally [general information]. I'd be happy to assess your horse properly—please email or call to arrange a consultation."

Handling Disagreement:

Not everyone will agree with our approaches or opinions. That's healthy and expected.

When Someone Disagrees:

✅ Respond respectfully and without defensiveness
✅ Acknowledge their perspective as valid for them
✅ Provide evidence or reasoning for our position
✅ Agree to disagree when appropriate
✅ Keep discussion constructive and educational
✅ Know when to disengage gracefully
✅ Don't take it personally

Example: "I understand your perspective, and that approach works well for some horses. My experience has been [explanation], but I absolutely recognize that different horses and situations require different solutions. Thanks for sharing your viewpoint!"

When to Stop Engaging:

✅ When discussion becomes circular or unproductive
✅ When commenter becomes aggressive or abusive
✅ When we've clearly stated our position and further debate won't help
✅ When topic is derailing from original post

✅ Graceful Exit: "I think we've both made our positions clear, and that's okay! I appreciate the discussion. All the best with your horse."

Comment Moderation

Creating a Safe, Positive Community:

We moderate comments to maintain a respectful, helpful environment for all followers.

We WILL Delete/Hide Comments That Contain:

❌ Abuse, threats, or harassment toward us or others
❌ Hate speech or discrimination (racism, sexism, homophobia, ableism, etc.)
❌ Spam or promotional content from unrelated businesses
❌ Dangerous misinformation that could harm horses
❌ Privacy violations (sharing others' personal information)
❌ Explicit or inappropriate content
❌ Illegal content or promotion of illegal activities
❌ Targeted bullying or personal attacks

We Will NOT Delete Comments That:

✅ Respectfully disagree with our position
✅ Share alternative perspectives professionally
✅ Ask difficult questions or challenge our thinking
✅ Provide constructive criticism
✅ Express disappointment or concerns appropriately
✅ Contribute to healthy debate

Our Commitment:

We will not delete legitimate criticism or differing opinions just because they're uncomfortable. We believe in transparent, honest communication.

Warnings Before Deletion:

For borderline comments:

Reply asking commenter to rephrase respectfully
Explain why comment is problematic
Give opportunity to edit or clarify
Delete if behaviour continues

For clear violations:

Delete immediately without warning

Banning Users:

We reserve the right to ban users who:

Repeatedly violate comment standards after warnings
Engage in abusive or harassing behaviour
Spam or post malicious content
Create hostile environment for others

Banning is a last resort used only after attempts at resolution.

User-Generated Content

When Followers Share Our Content or Tag Us:

We May:

✅ Reshare to our stories with credit and thanks
✅ Comment and engage with appreciation
✅ Request permission if wanting to reshare to our main feed
✅ Thank for mentions and tags publicly
✅ Build relationships through interaction

We Will:

✅ Always credit the original creator
✅ Respect if asked not to reshare
✅ Not claim user content as our own
✅ Tag and link to original poster
✅ Remove if requested

Client Photos Tagging Us:

When clients post about us or tag us:

✅ Appreciate and engage with the post
✅ May reshare to stories with thanks (public content already shared by them)
✅ Only reshare to feed if we have specific consent (separate from them posting publicly)
✅ Respect if client prefers we don't reshare
✅ Always thank them for the mention

Important Distinction:

Client posting about us ≠ automatic permission for us to use their content
We ask permission before resharing to our feed
Stories are more casual (quick share with credit)
Feed posts are more permanent and require consent

Intellectual Property and Copyright

Our Original Content

Content We Create and Own:

✅ Photos and videos we take during consultations and for business purposes
✅ Written content: posts, captions, educational materials, blog articles
✅ Graphics and educational materials we design
✅ Our logo, branding, and visual identity
✅ Original concepts and educational frameworks

We own copyright to all original content we create
Others may share our content with proper credit and link back
Commercial use requires explicit permission
Alteration or modification requires permission
Removal of watermarks or credits is prohibited

We Will:

✅ Watermark images where appropriate (especially transformations, educational graphics)
✅ Monitor for unauthorized use via reverse image search and alerts
✅ Request proper credit/removal if content misused
✅ Take action for commercial infringement if necessary
✅ Protect our brand identity

Fair Use:

We understand others may use our content under fair use principles:

Commentary and criticism
News reporting
Education and research
Parody (within reason)

We request credit where possible even in fair use contexts.

Using Others’ Content

We Respect Intellectual Property Rights:

We WILL Only Use:

✅ Content we create ourselves
✅ Content we have permission to use (written consent from creator)
✅ Properly licensed stock photography from paid sources
✅ Royalty-free images and music with appropriate licenses
✅ Client content with explicit documented consent
✅ Content shared under Creative Commons licenses (with attribution as required)

We Will NOT Use:

❌ Others' photos without permission and credit
❌ Text copied from other sources without attribution
❌ Copyrighted music without license
❌ Trademarked brands or logos without permission
❌ Stock photos without proper licensing
❌ Screenshots of others' posts without permission (unless fair use commentary)

Proper Attribution:

When sharing others' content with permission:

✅ Clear credit to original creator
✅ Link to source where possible
✅ Tag original creator on social media
✅ State permission was granted if relevant
✅ Follow their attribution requirements

Example: "Photo courtesy of [Name/Business]. Used with permission. Thank you for allowing us to share!"

Fair Use and Educational Content:

When using content for educational commentary:

✅ Use minimum necessary to make point
✅ Transform or add commentary (not just reposting)
✅ Credit source clearly
✅ Link to original for full context
✅ Ensure use is genuinely educational not just promotional
✅ Seek legal advice if uncertain about fair use

Music and Audio:

✅ Use royalty-free music from licensed sources (Epidemic Sound, Artlist, etc.)
✅ Use platform-provided music (Instagram/Facebook music library)
✅ License commercial music if needed for professional content
✅ Credit musicians as required by license
❌ Never use copyrighted music without license

Manufacturer and Product Content:

When sharing manufacturer content:

✅ Request permission from brand
✅ Use official product images they provide
✅ Credit manufacturer clearly
✅ Follow brand guidelines if provided
✅ Link to manufacturer website or social media

Data Protection and Privacy (GDPR/UK GDPR)

Personal Data in Social Media

What is Personal Data:

Under GDPR and UK GDPR, personal data includes:

Photos/videos of identifiable people
Names (client and horse)
Location information (yards, towns, regions)
Contact information
Any information that could identify an individual

Our GDPR Compliance for Social Media:

Lawful Basis: Consent

We use explicit consent as our lawful basis for sharing client content
Consent is freely given, specific, informed, and unambiguous
Consent is documented in writing
Consent can be withdrawn at any time

Transparency

We're clear about how content will be used
We explain which platforms content will appear on
We describe how long content will remain public
We explain rights to access, rectification, and erasure

Individual Rights:

Right to access: Clients can request what we hold about them
Right to rectification: Clients can request corrections
Right to erasure: Clients can request content removal (withdrawal of consent)
Right to restrict processing: Clients can limit how we use their data
Right to data portability: Clients can request their data in portable format
Right to object: Clients can object to certain processing

Security:

Consent forms stored securely (encrypted digital files, locked physical files)
Access limited to authorized personnel only
Regular backups maintained
Retention periods documented

Accountability:

We document all consent obtained
We record consent withdrawal and content removal
We can demonstrate compliance if challenged
We review and update practices regularly

Social Media Platforms and Privacy

Important Understanding:

Content posted on social media is public and visible to anyone with internet access, including:

Our followers
The general public (even non-followers)
Search engines
Third parties who may screenshot or share

We Explain to Clients:

✅ Once posted publicly, content may be shared/screenshot by others
✅ We cannot control third-party sharing
✅ Removal from our accounts doesn't remove others' copies
✅ Internet content can persist even after deletion
✅ Privacy on social media is limited

This is why consent is so important - clients must understand implications before agreeing.

Our Mitigation:

Use privacy settings appropriately
Don't tag clients without permission (prevents unwanted notifications/exposure)
Offer anonymous options for clients wanting to share without identification
Remove content promptly if requested
Request removal from others if we become aware of unauthorized shares

Direct Messages and Enquiries

Handling Private Communications:

Direct Messages (Instagram/Facebook Messenger):

✅ Respond professionally to all enquiries
✅ Move detailed discussions to phone/email for better service
✅ Don't provide comprehensive fitting advice via DM - encourage proper consultation
✅ Keep conversations professional and on-topic
✅ Respect privacy of conversations
✅ Retain business-related conversations as records

What We Don't Do:

❌ Share private conversations publicly without consent
❌ Provide medical/veterinary advice via DM
❌ Conduct entire consultations via social media
❌ Share client information from DMs
❌ Use DM conversations for marketing without permission

Data Retention:

Business enquiries: Retained as business records
General questions: Retained while useful
Spam/irrelevant: Deleted promptly
Sensitive info: Moved to secure systems, deleted from social media

Privacy:

DMs treated as confidential
Not shared or discussed publicly
Only used for their stated purpose
Clients can request deletion

Crisis Management and Issues

Social Media Crisis Response

What Constitutes a Crisis:

Serious complaint going viral
Welfare allegations or concerns
Negative press or publicity
Major error or mistake on our part
Industry controversy we're drawn into
Legal issues or threats
Coordinated negative campaign

Immediate Response Plan:

Within First Hour:

Assess situation objectively - what actually happened?
Gather facts - don't assume, verify
Pause all scheduled posts - don't post unrelated content during crisis
Do not respond emotionally - take time to think
Consult if serious - legal advice, PR professional, trusted mentor

Response Strategy:

If We Made a Mistake:

✅ Acknowledge it honestly and quickly
✅ Apologize sincerely without excuses
✅ Explain what happened factually
✅ Describe actions taken to rectify
✅ Commit to preventing recurrence
✅ Follow through on promises

Example: "We made a mistake, and I want to address it directly. [Explanation of what happened]. This doesn't meet our standards, and I sincerely apologize. We've [action taken] and will [prevention measures]. Thank you for holding us accountable."

If Allegations Are False/Unfair:

✅ Stay calm and professional
✅ State facts clearly and without emotion
✅ Provide evidence if appropriate and available
✅ Don't engage in arguments
✅ Take serious matters private
✅ Seek legal advice if defamatory

Example: "We've seen concerning claims circulating. To clarify: [factual statement]. We take these matters seriously and have [relevant info]. We'd like to address this properly—please contact us directly to discuss."

What NOT to Do:

❌ Delete legitimate criticism (makes it worse)
❌ Respond defensively or angrily
❌ Attack accusers
❌ Make situation worse with poor response
❌ Ignore serious issues
❌ Lie or mislead
❌ Blame others

Recovery:

After addressing crisis:

Monitor situation
Respond to follow-up questions
Learn from experience
Update policies if needed
Rebuild trust through actions
Resume normal content gradually

Controversial Industry Situations

When Industry Drama Arises:

The equestrian world sometimes experiences controversies, scandals, or divisive issues.

Our Decision Framework:

Consider:

Is it appropriate for us to comment?
Do we have all the facts?
Could our comment harm individuals or horses?
What's our responsibility/role?
Will commenting help or harm?
Do we have relevant expertise?

Options:

Comment thoughtfully if we have expertise and contribution would be valuable
Share welfare organization statements rather than our own opinion
Stay silent if we lack information or it's not our area
Focus on education related to topic without engaging in drama
Private support rather than public commentary

If We Choose to Comment:

✅ Stick to facts and our expertise
✅ Lead with horse welfare
✅ Be measured and professional
✅ Acknowledge complexity
✅ Avoid taking sides in personality conflicts
✅ Focus on issues, not individuals

What We Avoid:

❌ Knee-jerk reactions without full information
❌ Taking sides in public disputes
❌ Participating in "pile-ons" or cancel culture
❌ Making situation about us
❌ Virtue signalling or performative commentary
❌ Damaging others unnecessarily

Our Principle:

If in doubt, stay out. Focus on our work, our clients, and horse welfare. We're not obligated to comment on every industry issue.

Advertising and Paid Promotion

Organic vs. Paid Content

Organic Content:

Regular posts, stories, reels shared to our followers
No payment to platform for increased reach
Natural engagement and growth
Authentic community building

Paid Content:

Boosted posts (paying for increased reach)
Facebook/Instagram advertisements
Sponsored content
Promoted posts

All Paid Content Must:

✅ Comply with platform advertising policies
✅ Follow ASA (Advertising Standards Authority) guidelines
✅ Be clearly marked as advertising where required
✅ Not make misleading or unsubstantiated claims
✅ Target appropriately (age, location, interests)
✅ Respect user experience (not intrusive or deceptive)

Current Status:

We primarily use organic content. If we use paid promotion:

It will be clearly disclosed
It will maintain same quality and honesty standards
It will comply with all regulations

Sponsored Content and Brand Partnerships

Current Status:

We do not currently engage in sponsored content or paid brand partnerships.

If Future Partnerships Develop:

Disclosure Requirements:

✅ Clearly mark sponsored content with #ad, #sponsored, "Paid partnership with [Brand]"
✅ Transparency about relationship with brand
✅ Honest opinions even in sponsored content - we don't compromise integrity
✅ Follow ASA and CAP guidelines for influencer marketing
✅ Make disclosures clear and prominent - not hidden in hashtags

Integrity Standards:

✅ Only partner with brands we genuinely use and trust
✅ Maintain editorial independence - partnerships don't dictate content
✅ Disclose any free products received ("Gifted by [Brand]")
✅ Prioritize horse welfare over commercial gain
✅ Refuse partnerships that conflict with our values

What We Won't Do:

❌ Promote products we don't believe in for payment
❌ Hide sponsorship relationships
❌ Mislead followers about commercial arrangements
❌ Compromise horse welfare for brand money
❌ Endorse products we haven't tried

Affiliate Links:

If we use affiliate links (earning commission on sales):

✅ Disclose clearly: "This post contains affiliate links. If you purchase through these links, I may earn a small commission at no extra cost to you."
✅ Only recommend products we genuinely support
✅ Make clear commission doesn't affect our recommendations
✅ Provide honest reviews regardless of affiliate status

Our Commitment:

Our audience's trust is more valuable than any partnership payment. We will never compromise our integrity or horse welfare for commercial gain.

Platform-Specific Guidelines

Facebook Best Practices

The Fitted Horse Facebook Business Page:

Profile Optimisation:

✅ Complete, professional profile information
✅ High-quality profile and cover photos
✅ Accurate business description
✅ Contact information up to date
✅ Business hours listed
✅ Website link included
✅ Call-to-action button configured

Content Strategy:

✅ Regular posting: 3-5 times per week
✅ Mix of content types: photos, text posts, links, videos, live videos
✅ Engage with comments and messages promptly
✅ Use Facebook features: Events (if hosting clinics), Reviews, About section
✅ Monitor Page Insights for optimal posting times and content performance
✅ Cross-post to Instagram where appropriate

Community Management:

✅ Respond to reviews (positive and negative)
✅ Enable and monitor reviews
✅ Answer messages through Messenger
✅ Engage with followers' content
✅ Join and participate in relevant equestrian groups

Facebook Groups:

When participating in equestrian Facebook groups:

✅ Follow group rules explicitly
✅ Add value before promoting
✅ Build relationships, not just sales
✅ Answer questions helpfully without always pitching services
✅ Share knowledge generously
✅ Respect group culture and tone
✅ Don't spam or over-promote

Privacy Settings:

Public posts for business content
Private settings for any personal sharing
Careful about what personal profile shows if connected to business

Instagram Best Practices

@thefittedhorse Instagram Account:

Profile Optimisation:

✅ Professional profile photo (logo or headshot)
✅ Clear, compelling bio (who we are, what we do, who we serve)
✅ Link to website (update with link tree if multiple links needed)
✅ Business category selected
✅ Contact button enabled
✅ Highlights organized by topic
✅ Consistent visual aesthetic

Content Types:

Feed Posts:

High-quality images and graphics
Educational content and tips
Client transformations (with consent)
Product spotlights and reviews
Business announcements
Motivational and inspirational horse content
Posting frequency: 4-6 times per week

Instagram Stories:

Behind-the-scenes content
Day-in-the-life clips
Polls and interactive features
Q&A sessions
Appointment previews (with consent)
Quick tips and reminders
Resharing client posts and testimonials
Daily/regular updates

Reels:

Short educational videos (15-90 seconds)
Demonstrations and how-tos
Before/after transformations
Trending audio with equestrian twist
Quick fitting tips
Common mistakes to avoid
2-4 reels per week

Highlights:

Organised saved stories by category:

Testimonials/Reviews
Education (fitting tips, common issues)
Products (different brands/types)
Before/After transformations
FAQ
About Us/Services
Client Spotlights

Hashtag Strategy:

Use relevant, researched hashtags:

✅ Mix of sizes: Popular (#equestrian), medium (#bitfitting), niche (#thefittedhorse)
✅ Equestrian-specific: #equestrianlife #horsecare #horsewelfare
✅ Service-specific: #bitfitting #bridlefitting #equestrianequipment
✅ Location: #manchesterequestrian #ukequestrianlife
✅ Branded hashtag: #TheFittedHorse
✅ 15-30 hashtags per post (research optimal number)
✅ First comment or end of caption
✅ Update regularly based on performance

Engagement Strategy:

✅ Respond to all comments
✅ Reply to DMs promptly
✅ Engage with followers' content (genuine likes and comments)
✅ Engage with equestrian community broadly
✅ Tag relevant brands and accounts (when appropriate)
✅ Use location tags
✅ Create shareable, saveable content

Instagram Features to Use:

Questions sticker (Q&A)
Polls (engagement and feedback)
Countdown (events, deadlines)
Quiz (educational testing)
Link sticker (driving traffic)
Product tags (if selling via Instagram Shop)
Mentions and tags

Content Planning and Strategy

Content Pillars

Our Content is Built on Five Pillars:

1. Educational Content (60%)

Fitting tips and techniques
Anatomy and biomechanics
Understanding different bit types
Recognizing poor fit
Problem-solving common issues
Bridle fitting guidance
How equipment works
When to seek professional help

2. Client Success Stories (20%)

Before/after transformations (with consent)
Testimonials and reviews
Case studies
Problem-solving examples
Happy horses and clients

3. Product Information (10%)

New product arrivals
Manufacturer information
Product comparisons
Reviews and recommendations
Pre-loved stock highlights
Equipment care tips

4. Behind-the-Scenes (5%)

Day in the life
Travel to appointments
Equipment prep and maintenance
Continuing education
Personal insights (professional, not overly personal)
Building connection and authenticity

5. Community Engagement (5%)

Questions and polls
Discussion starters
Celebrating clients (with consent)
Industry news and developments
Seasonal content
Interactive posts

Balance:

This 60-20-10-5-5 split ensures:

Primary focus on providing value through education
Showcasing results without being overly promotional
Enough variety to maintain interest
Building community and relationships
Authentic personality and connection

Content Calendar

Planning Process:

Monthly Planning:

Create content calendar at start of month
Plan mix of content types and pillars
Consider seasonal relevance (winter turnout rugs, summer fly protection, competition season, etc.)
Schedule key dates (bank holidays, major events, business closures)
Build flexibility for spontaneous/timely content
Batch create content where efficient

Weekly Execution:

Review week ahead on Monday
Prepare content in advance where possible
Allow flexibility for real-time content
Monitor performance and adjust
Engage with community daily

Content Creation:

Photography during appointments (with consent)
Dedicated photo sessions for products/education
Graphic design for educational content
Video filming and editing
Writing captions and educational posts
Sourcing relevant third-party content (with permission)

Posting Schedule:

Optimal Times (based on platform insights and equestrian patterns):

Instagram: Early morning (6-8am), lunch (12-1pm), evening (7-9pm)
Facebook: Mid-morning (10-11am), evening (7-9pm)
Weekdays generally better than weekends
Adjust based on our specific audience analytics

Consistency:

Regular posting schedule builds expectations and algorithm favor
Quality over frequency - better to post less often with great content
Batch create to maintain consistency during busy periods
Schedule posts using Creator Studio or similar tools

Seasonal Content

Adapting Content to Seasons and Events:

Spring:

Spring turnout and equipment changes
Shedding coats and refitting
Competition season preparation
Spring clean of tack
Checking winter equipment wear

Summer:

Fly protection and equipment
Show season content
Lightweight summer options
Heat and horse hydration
Outdoor activities and hacking

Autumn:

Preparing for winter
Rugs and turnout equipment
Darker evenings - reflective gear
Back-to-routine after summer
Building fitness programs

Winter:

Winter equipment and care
Indoor work considerations
Cold weather challenges
Christmas content (tasteful)
New Year goals

Events and Awareness Days:

National Equine Welfare Day
British Dressage/Show Jumping events
Relevant equestrian awareness campaigns
Business anniversaries
Client appreciation

Measuring Success and Analytics

Metrics We Track

Engagement Metrics:

Likes, comments, shares on posts
Saves (indicates valuable content)
Story views and interactions
Reel views and engagement
Profile visits
Website clicks from social media

Growth Metrics:

Follower growth rate
Reach (unique accounts seeing content)
Impressions (total views)
New followers source

Business Impact Metrics:

Enquiries from social media
Bookings attributed to social media
Social media mentioned by clients
Referral sources in client conversations
Website traffic from social platforms

Content Performance:

Top performing posts (what resonates?)
Worst performing content (what to avoid?)
Best posting times
Best content types for our audience
Hashtag performance

How We Use Analytics:

✅ Monthly review of performance
✅ Identify what content our audience values
✅ Adjust strategy based on data
✅ Optimize posting times
✅ Refine content mix
✅ Inform future content decisions

What Success Looks Like

We Define Success As:

✅ Quality engagement over vanity metrics - meaningful conversations, helpful interactions
✅ Educational value delivered - helping horse owners make informed decisions
✅ Community built - supportive, engaged followers who interact
✅ Client satisfaction - happy clients who feel well-served
✅ Business sustainability - social media contributing to business goals
✅ Professional reputation - known for expertise and integrity
✅ Horse welfare advanced - contributing positively to equine welfare

We DON'T Measure Success By:

❌ Follower count alone (quality matters more than quantity)
❌ Likes on every single post (some educational content engages differently)
❌ Going viral (not our goal - sustainable growth is)
❌ Competing with other accounts (we run our own race)
❌ Comparison to unrelated businesses (different industries, different metrics)

Success is:

Helping horses through education, building sustainable business through integrity, and creating genuine community around shared values.

Personal vs. Professional Boundaries

Separating Personal and Business

Business Accounts:

The Fitted Horse Facebook Page (public business page)
@thefittedhorse Instagram (professional account)
Entirely business-focused
Professional content only
Represents the business, not just me personally

Personal Accounts:

Kept separate from business accounts
Privacy settings appropriate (friends only or private)
Careful about content (professional reputation always considered)
Limited crossover - may mention business but maintain separation

Why Separation Matters:

✅ Professional boundaries with clients
✅ Personal privacy protected
✅ Business brand remains professional
✅ Personal opinions don't affect business
✅ Work-life balance maintained
✅ Clients respect professional relationship

Crossover Considerations:

Even on personal accounts:

Remember clients or potential clients may see
Avoid content that contradicts professional values
No posting about clients or horses without consent
Professional reputation considered always
Privacy settings reviewed regularly

Personal Safety and Information

Protecting Personal Safety Online:

We Do NOT Share:

❌ Home address
❌ Exact real-time locations ("I'm at X yard now")
❌ Detailed regular schedules
❌ Family members' personal information
❌ Financial information
❌ Anything making us vulnerable

We ARE Careful About:

⚠️ Location tags (yard locations only with permission, general areas okay)
⚠️ Photos showing identifiable backgrounds
⚠️ Information about being alone or vulnerable
⚠️ Patterns that could be exploited

Security Practices:

✅ Strong, unique passwords for all accounts
✅ Two-factor authentication enabled
✅ Privacy settings reviewed regularly
✅ Suspicious activity reported immediately
✅ Personal information minimized
✅ Awareness of information visible to public

Training and Authorisation

Who Can Post for The Fitted Horse

Current Status:

Emma (business owner) manages all social media

If Future Staff/Contractors Join:

Requirements:

✅ Specific written authorisation required
✅ Mandatory training on this policy before posting
✅ Clear guidelines for approved content types
✅ Review process for uncertain posts
✅ Understanding of consequences for policy violations
✅ Signed acknowledgment of policy understanding

Authorisation Levels:

Full authorisation: Can create and post content independently
Limited authorisation: Can create content for review before posting
Engagement only: Can respond to comments/messages within guidelines

Review Process:

Regular reviews of content posted
Feedback and coaching
Updates when policy changes
Ongoing training as needed

Policy Compliance

All Social Media Activity Must:

✅ Comply with this policy completely
✅ Reflect our professional standards
✅ Prioritize horse welfare
✅ Respect privacy and consent
✅ Maintain legal compliance
✅ Represent the business positively

Policy Violations May Result In:

Minor/First Violations:

Content removal
Discussion and clarification
Additional training
Closer supervision

Serious/Repeated Violations:

Written warning
Removal of social media privileges
Disciplinary action (if employee)
Termination (if serious breach or repeated)

Examples of Serious Violations:

Sharing client content without consent
Making false or misleading claims
Violating horse welfare standards
Engaging in abusive behaviour
Copyright infringement
Privacy breaches
Illegal activity

Legal Compliance

Applicable Laws and Regulations

This Policy Ensures Compliance With:

UK GDPR and Data Protection Act 2018:

Personal data protection
Consent requirements
Individual rights
Data security
Accountability

Consumer Protection from Unfair Trading Regulations 2008:

Honest advertising
No misleading claims
Fair commercial practices
Truthful marketing

Business Protection from Misleading Marketing Regulations 2008:

Accurate business marketing
Substantiated claims
No comparative advertising without evidence

Equality Act 2010:

Non-discriminatory content
Inclusive communication
Accessibility considerations

Defamation Act 2013:

No defamatory statements
Factual accuracy
Fair comment

Intellectual property respect
Proper licensing
Attribution requirements

Platform Terms of Service:

Facebook Community Standards
Instagram Community Guidelines
Compliance with platform rules
Avoiding platform violations

ASA (Advertising Standards Authority) CAP Code:

Advertising must be legal, decent, honest, truthful
Misleading advertising prohibited
Substantiation of claims required
Special rules for health/medical claims
Influencer marketing guidelines

Staying Current

Our Commitment:

✅ Monitor regulatory changes in social media and advertising law
✅ Update policy as laws and regulations evolve
✅ Seek legal advice when uncertain about compliance
✅ Train on compliance requirements regularly
✅ Document compliance efforts for accountability
✅ Review platform policies when they update

Resources:

ASA website (www.asa.org.uk)
ICO guidance (www.ico.org.uk)
Platform help centres
Legal consultation when needed

Policy Review and Updates

Review Schedule

This Policy Will Be Reviewed:

Annually: Full comprehensive review each January

Following:

Significant incidents or issues on social media
Platform policy changes (Facebook, Instagram updates)
Legal or regulatory changes (GDPR, ASA, consumer protection)
Business expansion to new platforms
Feedback indicating policy gaps or problems
Industry developments affecting social media use
Complaints or concerns raised

Ad Hoc: Whenever necessary to maintain relevance and compliance

Update Process

When Policy is Updated:

Version control: Update version number and date
Change documentation: Highlight what changed and why
Staff notification: Inform any staff/contractors of changes (if applicable)
Publication: Update on website and make available to clients if requested
Archive: Save previous version for records
Implementation: Ensure changes reflected in practice

Communication:

Significant changes communicated to followers if affecting their experience
Transparency about evolving practices
Opportunity for feedback on changes

Continuous Improvement

We Are Committed To:

✅ Learning from experience and feedback
✅ Adapting to platform and industry changes
✅ Improving our practices based on what works
✅ Staying current with best practices
✅ Maintaining high professional standards
✅ Listening to our community
✅ Evolving responsibly

Questions and Feedback

Questions About This Policy

For questions about our social media and content policy:

📧 Email: emma@thefittedhorse.co.uk
📱 Phone: 07359 205538
💬 Social Media: Message us on Facebook or Instagram

We Welcome Questions About:

How we handle client content and consent
Our privacy practices
Content decisions and standards
How to withdraw consent
Any aspect of this policy

Requesting Content Removal

To Request Removal of Content Featuring You or Your Horse:

Contact Method: 📧 Email preferred: emma@thefittedhorse.co.uk

Include:

Description of content to be removed
Platform(s) where posted (Facebook, Instagram, website, etc.)
Date posted if known
Your contact information for confirmation

Our Promise:

✅ Acknowledge request within 24 hours
✅ Remove content within 48 hours (usually much sooner)
✅ Confirm removal once complete
✅ Update our records
✅ No questions asked, no explanation required

Feedback and Suggestions

We Value Your Input:

Your feedback helps us improve our social media presence and service.

We Welcome Feedback On:

Content you find helpful or unhelpful
Topics you'd like us to cover
Questions we haven't answered
Ways we can improve
Concerns about our practices
Suggestions for better service

How to Provide Feedback:

Email: emma@thefittedhorse.co.uk
Comment on posts
Direct message on platforms
In person during appointments
Phone conversation

All Feedback:

Taken seriously and considered
Used to improve our service
Appreciated even when critical
Responded to appropriately

Connect With Us

Follow The Fitted Horse on Social Media:

📘 Facebook: The Fitted Horse
📸 Instagram: @thefittedhorse
🌐 Website: www.thefittedhorse.co.uk
📧 Email: emma@thefittedhorse.co.uk
📱 Phone: 07359 205538

What We Share:

Educational fitting tips and information
Client success stories (with permission)
Product information and reviews
Behind-the-scenes insights
Community engagement and support
Professional updates and availability
Helpful resources for horse owners

Join Our Community:

We're building a supportive community of horse owners committed to proper equipment fitting and equine welfare. Whether you're a current client, potential client, or just interested in learning, we'd love to connect with you!

Engage With Us:

Like and comment on posts
Ask questions
Share your own experiences
Tag us in relevant content
Join the conversation
Support fellow horse owners

Together we can improve horse welfare through better understanding of equipment and fitting.

Declaration

The Fitted Horse Commits To:

✅ Respecting client privacy and obtaining proper consent for all content
✅ Creating accurate, honest, educational social media content
✅ Prioritizing horse welfare in all content shared
✅ Maintaining professional standards across all platforms
✅ Complying with legal requirements and platform policies
✅ Building positive, supportive equestrian community
✅ Using social media responsibly and ethically
✅ Protecting personal data and honouring individual rights
✅ Being transparent and accountable in all communications
✅ Continuously improving our practices and content

This policy guides all our social media activity and ensures we use these powerful platforms to benefit horses, educate owners, and build our business with integrity.

This Social Media and Content Policy was last updated: January 2025

Next scheduled review: January 2027 or as required by platform, legal, or regulatory changes

This policy reflects our commitment to using social media responsibly, ethically, and in service of equine welfare and client education.

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